55
Gaff
Worth a lookShows a sweet-spot price point ($25.13 avg), but weak search conversion (1.3%) keeps it on the watch list.
Avg price
Incredible$25.13avg listing price — sweet spot $15–$100
Price range
Great$14.13–$53.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good845.69avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Market size
Okay$214K$214K/yr · 651K searches
Returns
Bad6.3%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals High Returns