48
Fur Vest
Skip itSoft demand (-87.1% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Review moat
Incredible67.61avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$30.30avg listing price — sweet spot $15–$100
Price range
Great$13.78–$120.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$103K$103K/yr · 1.1M searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-87.1%90-day search growth — must beat 0% to launch
Returns
Bad22.3%return rate — above 5% kills the launch gate
Signals High Returns