44
Fur Top
Skip itSoft demand (-82.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible38.8avg incumbent reviews — the moat a new listing must climb
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Incredible$28.36avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$7.13–$130.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$8K$8K/yr · 369K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-82.6%90-day search growth — must beat 0% to launch
Returns
Bad20.8%return rate — above 5% kills the launch gate
Signals High Returns