40
Fur Scarf
Skip itSoft demand (-75.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.68avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Great$9.45–$42.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good903.41avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 150K searches
Growth
Bad-75.0%90-day search growth — must beat 0% to launch
Returns
Bad23.6%return rate — above 5% kills the launch gate
Signals High Returns