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Fur Boots
Skip itSoft demand (-74.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.39avg listing price — sweet spot $15–$100
Price range
Great$12.45–$46.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Review moat
Good658.18avg incumbent reviews — the moat a new listing must climb
Market size
Good$554K$554K/yr · 4.9M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad7.3%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-74.8%90-day search growth — must beat 0% to launch