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Funny Wigs
Skip itSoft demand (-17.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.78avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.58–$24.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$459K$459K/yr · 1.9M searches
Review moat
Good1,479.94avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Returns
Bad7.6%return rate — above 5% kills the launch gate
Signals High Returns