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Frozone Costume
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$46.85avg listing price — sweet spot $15–$100
Review moat
Great169.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$8.12–$105.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Market size
Okay$117K$117K/yr · 126K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad7.8%return rate — above 5% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad89%top-5 click share — a locked-up shelf