39
Frozen Shirt
Skip itSoft demand (-39.2% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Great$18.82avg listing price — sweet spot $15–$100
Price range
Good$7.77–$33.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,231.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$67K$67K/yr · 395K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-39.2%90-day search growth — must beat 0% to launch