54
Free People Shorts
Worth a lookShows demand growing +118.9% this quarter, but weak search conversion (0.3%) keeps it on the watch list.
Growth
Incredible+118.9%90-day search growth — must beat 0% to launch
Avg price
Incredible$36.29avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great34%top-5 click share — an open shelf
Price range
Great$15.03–$121.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,081.51avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Bad$53K$53K/yr · 485K searches
Returns
Bad8.9%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale