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Free People Maxi Dress
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but high returns (16.2%) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Great$47.88avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Good+59.7%90-day search growth — must beat 0% to launch
Review moat
Good1,055.96avg incumbent reviews — the moat a new listing must climb
Price range
Okay$12.58–$216.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$36K$36K/yr · 927K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad16.2%return rate — above 5% kills the launch gate