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Free People Jacket
Skip itSoft demand (-54.1% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Great$49.20avg listing price — sweet spot $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good879.11avg incumbent reviews — the moat a new listing must climb
Price range
Good$13.34–$170.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$45K$45K/yr · 605K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-54.1%90-day search growth — must beat 0% to launch
Returns
Bad19.1%return rate — above 5% kills the launch gate