38
Fr Coveralls
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Review moat
Great323.66avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$86.88avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$36.26–$193.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$75K$75K/yr · 253K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Returns
Bad7.9%return rate — above 5% kills the launch gate
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale