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Footie Pajamas Kids
Skip itSoft demand (-24.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Great$21.48avg listing price — sweet spot $15–$100
Price range
Great$9.48–$44.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay$135K$135K/yr · 631K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad14,776.02avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale