47
Football Jersey
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$21.09avg listing price — sweet spot $15–$100
Review moat
Good519.12avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.14–$131.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.8%return rate — above 5% kills the launch gate
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Market size
Bad$67K$67K/yr · 614K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale