20
Football Costume
Skip itSoft demand (-53.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.37avg listing price — sweet spot $15–$100
Price range
Great$9.83–$53.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,786.13avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 430K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Returns
Bad8.8%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-53.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns