40
Football Belt
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Growth
Good+33.1%90-day search growth — must beat 0% to launch
Review moat
Good1,347.58avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.26–$26.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.41avg listing price — sweet spot $15–$100
Returns
Okay4.4%return rate — above 5% kills the launch gate
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$28K$28K/yr · 45K searches
Signals Low Review Barrier