45
Folding Sunglasses
Skip itHigh returns (9.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.01avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+42.6%90-day search growth — must beat 0% to launch
Price range
Good$10.28–$151.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Bad6,119.94avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$45K$45K/yr · 113K searches
Returns
Bad9.5%return rate — above 5% kills the launch gate
Signals High Returns