69
Folding Fan
Worth a lookShows demand growing +124.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+124.6%90-day search growth — must beat 0% to launch
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Price range
Great$4.74–$46.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$677K$677K/yr · 1.8M searches
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$12.43avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,096.68avg incumbent reviews — the moat a new listing must climb