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Fold Over Shorts
Worth a lookShows a thin review moat (207 avg reviews), but weak search conversion (0.5%) keeps it on the watch list.
Review moat
Great206.74avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+63.3%90-day search growth — must beat 0% to launch
Price range
Good$9.50–$26.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.34avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Bad5.2%return rate — above 5% kills the launch gate
Market size
Bad$36K$36K/yr · 534K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Returns