53
Fly Costume
Worth a lookShows a sweet-spot price point ($29.34 avg), but a small market ($45K/yr) keeps it on the watch list.
Avg price
Incredible$29.34avg listing price — sweet spot $15–$100
Review moat
Great204.38avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.90–$70.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 70K searches
Signals No Dominant Brand