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Flower Costume
Skip itHigh returns (10.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$24.64avg listing price — sweet spot $15–$100
Review moat
Great112.15avg incumbent reviews — the moat a new listing must climb
Brand share
Great54%top-5 brand share — no brand owns this niche
Price range
Great$7.68–$49.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Market size
Bad$85K$85K/yr · 260K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad10.9%return rate — above 5% kills the launch gate