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Floral Tie
Skip itHigh returns (7.2%) — this niche doesn't clear our bar today.
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$15.02avg listing price — sweet spot $15–$100
Price range
Good$8.68–$32.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+31.3%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,781.24avg incumbent reviews — the moat a new listing must climb
Market size
Okay$140K$140K/yr · 489K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad7.2%return rate — above 5% kills the launch gate
Signals High Returns