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Fleece
Skip itSoft demand (-71.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$33.81avg listing price — sweet spot $15–$100
Price range
Great$10.57–$98.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$169K$169K/yr · 1.6M searches
Review moat
Bad9,000.47avg incumbent reviews — the moat a new listing must climb
Returns
Bad9.4%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-71.4%90-day search growth — must beat 0% to launch
Signals High Returns