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Fleece Tops for Women
Skip itSoft demand (-74.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible$30.99avg listing price — sweet spot $15–$100
Price range
Great$8.01–$79.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,787.26avg incumbent reviews — the moat a new listing must climb
Market size
Bad$35K$35K/yr · 369K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad11.8%return rate — above 5% kills the launch gate
Growth
Bad-74.9%90-day search growth — must beat 0% to launch
Signals High Returns