27
Fleece Sweater Men
Skip itSoft demand (-46.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$60.70avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$15.44–$366.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,934.47avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$39K$39K/yr · 379K searches
Returns
Bad9.4%return rate — above 5% kills the launch gate
Growth
Bad-46.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale