39
Fleece Sleep Sack 6-12 Months
Skip itSoft demand (-46.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.67avg listing price — sweet spot $15–$100
Price range
Great$8.03–$75.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great30%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Okay3,107.03avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$67K$67K/yr · 211K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-46.7%90-day search growth — must beat 0% to launch
Signals High Returns