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Fleece Beanie
Skip itSoft demand (-81.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$15.42avg listing price — sweet spot $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.81–$30.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad14,079.15avg incumbent reviews — the moat a new listing must climb
Market size
Bad$76K$76K/yr · 266K searches
Growth
Bad-81.6%90-day search growth — must beat 0% to launch