42
Fleece Beanie Men
Skip itSoft demand (-62.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.41avg listing price — sweet spot $15–$100
Price range
Great$9.80–$59.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,838.8avg incumbent reviews — the moat a new listing must climb
Market size
Bad$32K$32K/yr · 85K searches
Growth
Bad-62.7%90-day search growth — must beat 0% to launch