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Fish Purse
Skip itHigh returns (10.6%) — this niche doesn't clear our bar today.
Review moat
Incredible45.91avg incumbent reviews — the moat a new listing must climb
Avg price
Great$77.73avg listing price — sweet spot $15–$100
Growth
Great+68.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Okay$20.17–$294.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$99K$99K/yr · 141K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad10.6%return rate — above 5% kills the launch gate