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Fire Shirt
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.68avg listing price — sweet spot $15–$100
Price range
Great$9.61–$57.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Good873.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad9.3%return rate — above 5% kills the launch gate
Market size
Bad$13K$13K/yr · 50K searches
Signals High Returns