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Fire Horse
Skip itSoft demand (-88.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible30.24avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.26avg listing price — sweet spot $15–$100
Price range
Great$6.80–$59.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 91K searches
Growth
Bad-88.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier