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Fire Costume
Skip itHigh returns (11.6%) — this niche doesn't clear our bar today.
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great$20.06avg listing price — sweet spot $15–$100
Price range
Great$7.23–$51.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good561.67avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 155K searches
Returns
Bad11.6%return rate — above 5% kills the launch gate