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Fire and Ice Costume
Skip itSoft demand (-63.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great220.39avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.53avg listing price — sweet spot $15–$100
Price range
Great$7.11–$65.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 107K searches
Returns
Bad10.9%return rate — above 5% kills the launch gate
Growth
Bad-63.3%90-day search growth — must beat 0% to launch