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Fiona Wig
Skip itHigh returns (14.9%) — this niche doesn't clear our bar today.
Avg price
Great$20.15avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Price range
Good$11.00–$26.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Okay1,728.89avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Bad$90K$90K/yr · 55K searches
Growth
Bad-30.6%90-day search growth — must beat 0% to launch
Returns
Bad14.9%return rate — above 5% kills the launch gate