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Filson
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Good$163.99avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,894.63avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.0%return rate — above 5% kills the launch gate
Price range
Bad$10.76–$559.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.1%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 204K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale