32
Filipino
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great357.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.53avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$12.71–$20.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+34.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$16K$16K/yr · 806K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand