60
Fidget Bracelet
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good616.13avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.78avg listing price — sweet spot $15–$100
Price range
Good$4.02–$154.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$156K$156K/yr · 447K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.8%90-day search growth — must beat 0% to launch