43
Fez
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Review moat
Great192.29avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.96avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.93–$29.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad8.8%return rate — above 5% kills the launch gate
Market size
Bad$37K$37K/yr · 91K searches
Signals High Returns