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Felt Witch Hat
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Good520.68avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.62avg listing price — sweet spot $15–$100
Price range
Good$7.53–$27.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad8.0%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 35K searches