47
Feather Top
Skip itSoft demand (-51.2% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$31.64avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great242.64avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.14–$165.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$42K$42K/yr · 460K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-51.2%90-day search growth — must beat 0% to launch
Returns
Bad15.6%return rate — above 5% kills the launch gate