40
Feather Shawl
Skip itHigh returns (11.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$24.40avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good651.97avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.29–$166.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Bad-29.2%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 231K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad11.7%return rate — above 5% kills the launch gate
Signals High Returns