51
Faux Fur Shawl
Worth a lookShows a sweet-spot price point ($28.30 avg), but soft demand (-67.5% this quarter) keeps it on the watch list.
Avg price
Incredible$28.30avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Price range
Great$11.68–$50.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good820.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$387K$387K/yr · 1.6M searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-67.5%90-day search growth — must beat 0% to launch
Returns
Bad16.2%return rate — above 5% kills the launch gate