48
Faux Fur Coat
Skip itSoft demand (-91.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$48.48avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Review moat
Great306.86avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$22.74–$139.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$490K$490K/yr · 7.2M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-91.3%90-day search growth — must beat 0% to launch
Returns
Bad26.3%return rate — above 5% kills the launch gate
Signals High Returns