37
Farmer
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.91avg listing price — sweet spot $15–$100
Price range
Great$12.04–$27.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+57.5%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Okay2,490.23avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 184K searches