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Farmer Hat
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$19.67avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Good$7.96–$30.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.3%90-day search growth — must beat 0% to launch
Market size
Good$323K$323K/yr · 743K searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay2,187.09avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand