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Fancy Nancy Costume
Skip itHigh returns (13.5%) — this niche doesn't clear our bar today.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Avg price
Great$22.78avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great$7.48–$42.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,039.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 170K searches
Returns
Bad13.5%return rate — above 5% kills the launch gate