40
Family Ponchos
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+16.2%90-day search growth — must beat 0% to launch
Review moat
Okay2,323.76avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.01avg listing price — sweet spot $15–$100
Price range
Bad$5.58–$15.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$20K$20K/yr · 24K searches