32
Fall Shoes for Women 2022
Skip itSoft demand (-52.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$109.97avg listing price — sweet spot $15–$100
Review moat
Good780.59avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$37.81–$156.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$210K$210K/yr · 2.4M searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Returns
Bad11.6%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.3%90-day search growth — must beat 0% to launch