57
Fake Mustache
Worth a lookShows searches that convert (8.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Market size
Good$781K$781K/yr · 1.2M searches
Review moat
Good721.22avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Avg price
Bad$7.15avg listing price — sweet spot $15–$100
Price range
Bad$3.26–$16.78cheapest to priciest tracked listing — scored on the share inside $15–$100