44
Face Cover for Winter
Skip itSoft demand (-92.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Price range
Good$5.85–$34.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.77avg listing price — sweet spot $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$119K$119K/yr · 495K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,647.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-92.5%90-day search growth — must beat 0% to launch